Saudi Arabia’s Aviation push ambitious but achievable

Raman Singla, Director of Fitch Ratings
Raman Singla, Director of Fitch Ratings
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Updated 28 October 2023
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Saudi Arabia’s Aviation push ambitious but achievable

Raman Singla, Director of Fitch Ratings

Saudi Arabia unveiled its new aviation strategy in May 2022, which aims to achieve 330 million passengers by 2030 as well as 4.5 million tons of cargo. This compares with about 100 million passengers in 2019 and 88 million achieved in 2022. The support for implementing this strategy will come greatly from the country’s public finances (including the sovereign wealth fund), which will enable the development of infrastructures and assets in this capital-intensive sector.

This strategy is broadly in line with that of some other Gulf countries in their bid to make their economies less dependent on oil. Trade and tourism are among the best enablers of such diversification, contributing directly to the country’s GDP as well as local job creation.

It is estimated that this level of passenger volumes by 2030 could require up to about 1,000 aircraft operated by airlines in Saudi Arabia, assuming that around 50 percent of this traffic is served by non-Saudi carriers. This compares with the estimate of about 250-300 aircraft currently operated by carriers in the country.

The Kingdom has a sizable aviation sector already, particularly compared with its population size. The country’s largest carrier, Saudi Arabian Airlines (Saudia) is the third largest airline in the Middle East, after Emirates and Qatar Airways. Key Saudi airlines include Saudia, Riyadh Air, Flyadeal, Flynas and Nesma Airlines. While Saudia is the legacy Saudi state-owned flag carrier with a long history, Riyadh Air is a recently launched state-owned airline, which placed orders for 39 Dreamliners (including 18 B787-9 and 21 B787-10 aircraft) in July 2023.

Commercial aviation ecosystem seems to be growing in Saudi Arabia with the development not only of airlines but also lessors. Avilease, a state-owned aircraft lessor which was formed about a year ago, acquired Standard Chartered’s aircraft leasing business recently and aims to become one of the top 10 lessors globally by 2030. Avilease has already undertaken a number of transactions for aircraft operated by airlines in the country.

Over 85 percent of passenger traffic flows through the three largest airports of the country. The country is developing a number of airports including in the massive investment-driven development of the Neom region, with another state-owned airline, Neom Airlines, which is in the process of starting up based out of Neom. In another example of the country’s coordinated approach to tourism, The Red Sea International Airport started operations in Sep-23 which will support tourists to The Red Sea Project and AMAALA.

Saudi Arabian airlines enjoy similar geo-location benefit as Turkish Airlines, where its key hub of Istanbul enables access to more than half of the world’s population with a narrow-body aircraft. Also, the country’s airports can play transit hubs similar to Dubai, Doha and Istanbul, with the country’s airlines competing with “super-connectors” such as Emirates and Qatar Airways.

The Kingdom has significantly improved visa availability beyond business and religious visits with e-visas for 57 countries. Pre-pandemic, Saudi Arabia recorded about 20 million international inbound tourists (the number of religious visits is only about 10 percent of this) and plans to take this to 100 million by 2030. 

Current international tourist arrival levels for the country are still significantly below that of Turkiye, for example, which recorded over 50 million in 2019. However, given the relatively recent easing of visas and the post-pandemic recovery, tourism activity should see a rapid increase in the near to mid-term.

  • The writer is Raman Singla, Director of Fitch Ratings.

National Day: LuLu sets world record for largest flower pot mosaic

National Day: LuLu sets world record for largest flower pot mosaic
Updated 22 September 2024
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National Day: LuLu sets world record for largest flower pot mosaic

National Day: LuLu sets world record for largest flower pot mosaic

In a dazzling display of creativity and national pride, LuLu has officially secured the Guinness World Record for the world’s largest flower pot mosaic. This stunning floral masterpiece, spanning 94 square meters, was unveiled in celebration of Saudi Arabia’s 94th National Day, crafted with an incredible 125,000 fresh flowers. This world record event was held under the patronage of Governorate of Jeddah, Amana Jeddah, the Ministry of Environment, Water and Agriculture, and the Lenobadir volunteering initiative, and in partnership with Comfort, a fabric softener brand.

The achievement was recognized during a ceremony held at ROSHN Waterfront Jeddah, where Guinness World Records adjudicator Mbali Masechaba Nkos presented the certificate to LuLu’s western region team. The event was attended by Ahmed Alqarni, director general of the Ministry of Environment, Water, and Agriculture — Makkah region. 

“This record-breaking event stands as a testament to LuLu’s commitment to fostering national pride and embodies the spirit of unity of the nation,” said Shehim Mohammed, director of LuLu Saudi.

The floral mosaic, crafted with meticulous attention to detail, showcases the theme “Dream and Achieve,” capturing the aspirations and hopes of the Saudi people. The event gathered numerous attendees who marveled at the display, celebrating national pride. Attendees also got the opportunity to participate in various activities and win exciting prizes, including iPhones, AirPods, televisions, and exclusive annual gym memberships.

LuLu hosted the event in association with ROSHN, and Rotana SN. Rafeek Muhammed Ali, regional director, Lulu — western region, and other senior officials were also in attendance.


Tetra Pak drives sustainability in Middle East F&B industry

Tetra Pak drives sustainability in Middle East F&B industry
Updated 22 September 2024
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Tetra Pak drives sustainability in Middle East F&B industry

Tetra Pak drives sustainability in Middle East F&B industry

Tetra Pak has released its inaugural Arabia sustainability report, exemplifying major advancements in circularity and environmental leadership. The report underscores Tetra Pak’s pioneering efforts to establish a comprehensive recycling infrastructure for carton packages, setting a regional benchmark in the Middle East.

Tetra Pak moved the dial toward a regional circular economy in a landmark agreement between Tetra Pak and Union Paper Mills that brings capacity to recycle 10,000 tonnes of carton packages waste annually in the UAE. Through efforts to establish advanced recycling systems across the region and push circularity, Tetra Pak has secured a combined investment of more than $3.6 million in carton packages recycling infrastructure through strategic partnerships with UPM in the UAE, and Obeikan Paper Industries and Saudi Top Plastics in Saudi Arabia. “At Tetra Pak, we believe in leading by example, and our investments in recycling infrastructure are a testament to our commitment to sustainability and an even deeper commitment to supporting our customers achieve their sustainability goals,” said Marcelo Piva, sustainability director, Middle East and Africa. “This report highlights our ongoing efforts toward a circular economy, and our contributions to a more sustainable future for the region.”

The report goes on to highlight Tetra Pak’s flagship circularity initiatives, such as:

• Water filtering station at IFFCO Nabatat Plant in Saudi Arabia: Tetra Pak has collaborated with IFFCO Group to invest in a water filtering station that recovers and reuses 95 percent of the water used in the equipment, significantly reducing water wastage and enhancing resource utilization.

• School milk programs: Tetra Pak supports school milk programs in Yemen and Iraq, providing fortified milk to 10,000 children in Yemen and reaching 800,000 students across 1,300 schools in Iraq.

Additionally, Tetra Pak’s Jeddah factory that exports to 11 countries in the Middle East, has rolled out several energy and water conservation initiatives and cut material waste through innovative technologies, demonstrating the company’s commitment to minimizing its environmental footprint. As a first-mover in this critical space, Tetra Pak’s initiatives not only set new industry standards, but act as a catalyst driving meaningful change across the region.


Najm boosts customer service with new ‘virtual visit’ feature

Najm boosts customer service with new ‘virtual visit’ feature
Updated 22 September 2024
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Najm boosts customer service with new ‘virtual visit’ feature

Najm boosts customer service with new ‘virtual visit’ feature

Najm for Insurance Services has launched a new “virtual visit” channel that allows its customers to make video calls with customer service representatives through Najm’s website. The new service is in line with Najm’s efforts to improve customer experience by providing high-quality services in accordance with the highest standards, leveraging digital technologies for easy access to the company’s services anytime and anywhere.

The “virtual visit” channel currently offers a variety of services, including submitting objections to accident reports, providing claims services, and handling post-accident procedures.

It also features an interactive dashboard that delivers a transparent and satisfying experience for customers. Additionally, the service enables seamless file exchange between customers and service representatives, which leads to enhanced service efficiency and ensures prompt responses.

Najm CEO Mohammed Y. Al-Shehri said: “The virtual visit channel aligns with Najm’s strategic goals of automating services and enhancing our digital infrastructure to offer customers innovative solutions. Since its launch in May 2024, the virtual visit service has seen impressive engagement, with the number of users increasing by over 1,000 percent. Furthermore, around 94 percent of participants expressed their satisfaction with the service.

“With just one click, virtual visit allows customers to complete all their transactions from home, work, or wherever they are, simplifying their journey to access our services. This saves them time and effort, while reducing the need to go to our branches. Furthermore, responding to customer requests and completing transactions has become faster and easier, especially since this service is available even during holidays.”

Al-Shehri encouraged the insured customers and those impacted by traffic accidents to make use of the “virtual visit” service available directly through Najm’s website. This eliminates the need for other virtual communication apps, guiding users with simple, clear steps for a seamless and convenient experience. 

He also emphasized that the service prioritizes confidentiality and privacy, fully adhering to current laws and regulations. Additionally, Al-Shehri pointed out that Najm is actively working to enhance the virtual visit service by adding new features.


Wallan Trading opens Renault showroom in Jeddah

Wallan Trading opens Renault showroom in Jeddah
Updated 18 September 2024
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Wallan Trading opens Renault showroom in Jeddah

Wallan Trading opens Renault showroom in Jeddah

Wallan Trading Company, the official distributor of the French car brand Renault in Saudi Arabia, opened a new showroom in Automall Jeddah, King Abdulaziz Road. The opening ceremony was attended by Jerome Pannaud, managing director of Renault operations in Africa, the Middle East and Asia Pacific, and Abdulaziz Al-Wallan, vice chairman of Wallan Holding, in addition to a selection of senior officials, industry leaders and media representatives

The Renault showroom at AutoMall Jeddah features a range of new Renault models, including the new Renault Arkana, which belongs to the compact multi-purpose coupe category. In addition, the showroom offers a variety of models that are highly popular among admirers of the French automaker in the Saudi market, such as the versatile Renault Koleos, the modern sedan Renault Megane, Renault Duster, and Renault Express.

This new showroom in Jeddah marks the first Renault facility in the western region of the Kingdom under the Wallan Trading umbrella. It follows the opening of a state-of-the-art center for the brand earlier this year in Riyadh, with further showrooms and centers scheduled to open in key regions across the Kingdom.

Vice Chairman Al-Wallan said: “The opening of a dedicated Renault showroom in Jeddah under the umbrella of Wallan Trading comes as part of the company’s expansion strategy following the announcement of its strategic partnership with the Renault Group in the Saudi market last year, 2023, as an official distributor of its products. This aims to serve customers of the French brand in Jeddah and its surrounding areas, and to remain close to them.”

He added: “We are working through our expansion strategy across the main regions of the Kingdom to highlight Renault’s significant industrial, innovative, and technological capabilities, and to offer a diverse range of products and modern models backed by the latest technologies and innovative services to the Saudi market. Our goal is to ensure a premium ownership experience that befits our customers and the prestigious French brand.”

Wallan Trading Company, a subsidiary of Wallan Holding, is one of the oldest companies in the Kingdom’s automotive sector. With more than 45 years of experience, it provides high-quality products and services to its customers. In addition to its partnership with Renault, the company represents major global automobile manufacturers such as Hyundai, Genesis, Geely, and Zeekr.


Sunil John to spearhead Stagwell growth in MENA

Sunil John to spearhead Stagwell growth in MENA
Updated 18 September 2024
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Sunil John to spearhead Stagwell growth in MENA

Sunil John to spearhead Stagwell growth in MENA

Stagwell, a challenger network built to transform marketing, has appointed Sunil John as senior adviser of Stagwell MENA. John will head Stagwell’s forthcoming MENA office, spearheading growth and enhancing collaboration among local agencies and partners. He will also develop new client solutions, utilizing his extensive regional network to support brands aiming for both regional expansion and global reach.
John, named the Best PR Professional in the Middle East by PRWeek in 2023 and 2020, brings more than three decades of regional experience to Stagwell, having founded ASDA’A BCW, the region’s leading PR consultancy, and been instrumental in shaping the public relations landscape in the Arab world. During his time at ASDA’A, he launched Proof Communications, a specialist digital and design firm; OnePoint5, an ESG advisory; and led the annual Arab Youth Survey, a groundbreaking thought leadership platform capturing the hopes and aspirations of the 200 million Arab youth. 
Additionally, as an advisory board member of the Dubai International Chamber since July 2021, John has been influential in reinforcing Dubai’s status as a global trade hub.
“Marketers who miss out on MENA will miss out on one of the biggest consumer growth stories of our decade,” said Mark Penn, chairman and CEO, Stagwell. “As we focus on becoming more competitive internationally, Sunil’s unparalleled experience in MENA and his leadership are what Stagwell needs to deepen our presence and help our clients succeed in this crucial market.” 
“I am excited to join Stagwell and contribute to its unique technology-driven offering in the marketing services landscape,” said John. “The opportunity to integrate my experience, my love of research and insights, and my focus on digital transformation and technology with Stagwell’s innovative approach will bring value to a region that is one of the fastest growing in the world. As a challenger network, I believe Stagwell will be the company that creates significant impact for our clients in the MENA region.” 
John’s appointment comes at a time when Stagwell is opening a new chapter in the region after recently announcing its intent to acquire Consulum, a leading government advisory firm that specializes in strategic communications, public policy and leadership support in MENA and other global markets.